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Brenda van Camp


Founder & CEO
Sharp Alice

Check out the incredible speaker line-up to see who will be joining Brenda.

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HR Strategy that Connects Your Business and Employees

Wednesday, April 3rd, 2019


13:30 1. How to Unleash Your Organization’s G-Force: Gender Parity for Strategic Business Growth

Organizations shouldn't pursue gender parity just out of a sense of fairness, duty or compliance, but also because it has strategic value. Why? Because men and women have complimentary strengths which, when leveraged together, bring economic benefits through improved decision making, decreased turnover, increased engagement, improved innovation and increased market responsiveness. This is what we mean by unleashing the G-Force. In this boardroom session we outline and discuss a 5-step roadmap to move from an organization which sees gender parity as a problem to one which leverages its G-Force as an opportunity for growth.
• Not just another "the right thing to do": Help leadership see and embrace the differences between men and women as an opportunity to develop a competitive advantage
• How to convince your organization's male majority that gender parity is not a zero-sum game and actually beneficial for all at an individual, functional and organizational level
• Evaluate to what extent your organization's processes, policies, systems and culture are male-modeled
• This is not just about enabling women! : How to create an understanding for the complimentary strengths of both men and women
• What it takes to achieving gender parity and reap the full benefits in a growing business

13:55 1. How to Unleash Your Organization’s G-Force: Gender Parity for Strategic Business Growth

Organizations shouldn't pursue gender parity just out of a sense of fairness, duty or compliance, but also because it has strategic value. Why? Because men and women have complimentary strengths which, when leveraged together, bring economic benefits through improved decision making, decreased turnover, increased engagement, improved innovation and increased market responsiveness. This is what we mean by unleashing the G-Force. In this boardroom session we outline and discuss a 5-step roadmap to move from an organization which sees gender parity as a problem to one which leverages its G-Force as an opportunity for growth.
Not just another "the right thing to do": Help leadership see and embrace the differences between men and women as an opportunity to develop a competitive advantage
How to convince your organization's male majority that gender parity is not a zero-sum game and actually beneficial for all at an individual, functional and organizational level
Evaluate to what extent your organization's processes, policies, systems and culture are male-modeled
This is not just about enabling women! : How to create an understanding for the complimentary strengths of both men and women
What it takes to achieving gender parity and reap the full benefits in a growing business